Pita Pit International
Date: August 2006Company info:
A healthy choice for fast food.
Challenge:
How do you take an established brand in North America and take it global?
Solutions:
Market Research, Branding, Copywriting, Design
Approach:
Build on what works! Pita Pit has made itself a household name in North America because of its healthy menu, superb franchise management, and unique corporate culture. We built on that established model and helped them develop a plan of action for the global marketplace! Pita Pit International is now based on a long-term vision of organic foods, local farm and food distribution systems in each host nation, and complete support to their master franchise partners.
What we did:
Know thy enemy: Market research to understand the global fast food industry and the eating habits of people around the world. Divide and conquer: created multi-tiered marketing strategies that allowed Pita Pit International to grow quickly without the need of undue start-up costs. Propaganda warfare: Create a corporate brochure that not only got prospective master franchise purchasers excited, but immersed in the Pita Pit International brand values and vision.
The result:
A fast food experience like no other - customized to each host nation, and working with the infrastructure that already exists to allow for local business growth instead of centrally controlled revenue grabbing!
In their own words:
Testimonial coming soon.