The Private Collection
Date: June 2006Company info:
A private, luxury car club based in Toronto, Ontario.
Challenge:
How do you get people interested in fractional use of luxury cars?
Solutions:
Branding, Copywriting, Design
Approach:
Everyone loves a secret. Because of our understanding of branding, we deliberately broke most of the rules and created a brand based on mystery and privacy with an overriding sense of luxury - something very rare in the world of business!
What we did:
The logo: part grill of a car, part shield, part majestic gate, creates a sense of privilege, privacy, and luxury. The voice: one of reserved dignity with the love of a fine automobile that helps you fall in love all over again with cars. The brochure: custom created, using the finest in paper and printing technology to not only showcase the world's greatest cars, but to inspire confidence in prospective members that this is an experience of a lifetime and well worth the membership fees.
The result:
A company who's brand, image, and brochure always gets the chequered flag!
In their own words:
Testimonial coming soon.