THE TORONTO BRANDING FIRM
We do branding better.
Much, much better.
WE’RE THE BRANDING AGENCY IN TORONTO
The A5 Agency is the Toronto marketing company and advertising agency that businesses turn to because we transform businesses into brands. With over 12 years of experience, we help business owners like you with branding, marketing, advertising, and complete creative solutions.
THE BRANDING COMPANY BUSINESSES TRUST
Having a strong brand is the most important thing to marketing success. We provide one of the most comprehensive brand consulting and brand management services of any marketing company in Toronto. We know that once you establish your brand and are able to represent it, there’s no stopping you and your business from flourishing.
SO WHAT’S A BRAND?
A brand is the culmination of several things that help a business or product become synonymous with a particular thing.
You hear Coke and you think of cola.
You hear Starbucks and you think of coffee.
You hear Costco and you think of bulk shopping.
A brand is successful when people associate a business or product with the niche, object, service, or vertical that it is targeting.
WHAT MAKES A GREAT BRAND?
A brand is considered successful when all it’s key elements line-up to great a unified and meaningful experience for the consumer.
THE 12 RULES OF BRANDING
#1: NOBODY CARES ABOUT YOU
The sooner you stop thinking people will take the time to read and understand your sales and marketing material the faster your marketing will improve.
#2: NOBODY CARES ABOUT QUALITY
“Quality” is not a value that people understand or can quantify. It’s useless to you. Stop using it and focus on something more tangible to your customers.
#3 THE BULLS-EYE IS A BRAND'S BEST FRIEND
XEROX is known for one thing: photocopiers. Kleenex is known for one thing: tissue paper. Having your brand associated with one product or service is the best way to gain traction in the minds of consumers!
#4 THE LINE OF YOUR BRAND MUST ALWAYS BE STRAIGHT
Branding only works when everything about your brand lines up: focus, value, logo, slogan, message, advertising, PR.
#5 LIKE HIGHLANDER THERE CAN ONLY BE ONE!
You can’t claim a brand value or focus that is already taken.
#6 ONE BRAND, ONE WORD
Your brand should ideally be able to be distilled down to one word or expression.
#7 SOMETIME'S THE MOST OBVIOUS BRAND CHOICE IS THE BEST ONE
Often, the best brand position is the one staring everyone in the face but everyone has overlooked.
#8 GET YOUR NAME RIGHT THE FIRST TIME!
Your name is one of the most important elements to your brand. Get it right the first time!
#9 A LOGO IS SUPPOSED TO BE SIMPLE AND MEMORABLE. NOT PRETTY.
Logos should be simple and straightforward, not fancy or overly colourful. One to two fonts at most. One to two colours at most. It should be easily drawn from memory.
#10 KEEP A BRAND HEALTHY WITH ADVERTISING
Advertising helps protect your brand against competitors. Investing in advertising is like investing in health insurance for your brand.
#11 A BRAND IS KEPT RELEVANT WITH R&D
You should always invest in ways to improve your brand and its services. Research and development isn’t just for tech companies, it’s for all businesses.
#12 ALL GOOD THINGS COME TO AN END
Sooner or later, your brand will no longer be relevant, so you always have to work hard to ensure it remains relevant as long as possible.
3 BIG WAYS BRANDING HELPS YOUR BUSINESS
IT WILL HELP YOU STAND OUT FROM THE COMPETITION
Branding is all about making you stand out and be different. By having a brand, you’ll be separating yourself from the competition, and carving out a space in the marketplace for your product or service that you can claim as your own!
YOU’LL GROW MINDSHARE
Having a clear brand is an important first step in growing mindshare. Mindshare is having people associate your brand with your product, service, or category. With a brand, you’ll be more likely to be top of mind with possible customers! And top of mind usually means top of sales!
IT ANSWERS THE “WHY” IN MARKETING
Why you? Why your company? Why should a customer give you their hard-earned money? Having a brand answers these questions and helps you move a sale along faster. It also helps you ensure you get the deal and your competition doesn’t!
WHAT OUR BRANDING SERVICES INCLUDE:
No matter what industry you are in or what service you provide, it’s important that you establish who you are, your mission, and your unique selling proposition right up front. Maybe you already have this but aren’t clear about it. Often, companies don’t have these at all and ask us to help them become unique. Either way, you need a proper brand if you want your business to survive and thrive! So it’s time to join hands with a top marketing agency in Toronto.
Evaluation of the current brand
Brand plan of action
Core brand focus
Main brand benefit
Central brand message
Company name development
Internal brand development
External brand development
Product names and attributes
Branding through your management team
Branding through employees
R&D and brand development
Product and service philosophy that best support your brand benefit
Key measures to which all products and services must adhere
Developing warranties that support your brand values.
The A5 Agency
The A5 Agency
2 Bloor Street West, Suite 700, Toronto Ontario
416 849 2255